Discover
Healthcare professionals play a hugely influential role in recommending patients specific dental products. To help fuel Waterpik’s future growth, the brand team required fresh insights around HCP attitudes, motivations, triggers and barriers in order to better understand their response to the product range and benefits it offer to patients.
Understand
In order to balance in-depth insights with a wider representative sample of dental professionals, a combined qualitative and quantitative methodology was carried out. We conducted 12 in-depth interviews with a range of dental HCPs across Birmingham and London. Findings went on to inform the quantitative questionnaire, which provided us with clear data to underpin our foundational insights.
Inspire
Through an in-depth and comprehensive final presentation integrating both qualitative and quantitative insights, we provided the Waterpik team with clear guidance on how to best leverage the influence and role of HCPs in order to champion using Waterpik’s range with their patients.