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Westland

Enabling Westland to gain in-depth knowledge of its target

Discover

Compost and plant feeding products is a challenging and competitive market-place. In order to drive relevance and innovation, Westland approached See to help them uncover compelling consumer insights around different gardening processes in order to drive brand development, NPD and innovation within the business.

Understand

Research was carried out across key locations in the UK. In order to get to the heart of consumer’s real life gardening and purchasing behaviours, we conducted a series of in-home ethnographic interviews with accompanied shops with a range of different gardener typologies, to get to the heart of the what how and why they care for their gardens in the ways that they do.

Inspire

See’s output included a comprehensive visually engaging and informative insights presentation, enhanced by video output.  Through this, we were able to truly immerse the Westland team into gardeners’ attitudes and behaviours around feeding and caring for their plants,  We also identified potential brand development, innovation and opportunity areas which they could pursue  in the future.

Contact

Great research is all about discussing, listening, participating, understanding, thinking and recommending…

We’re based in London, in the beating heart of the brand, product and retail world, but we pride ourselves on the national and international nature of our work – location is no barrier, so let’s See each other over a coffee!  Get in touch to tell us about your research challenges and needs…

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