Discover
Compost and plant feeding products is a challenging and competitive market-place. In order to drive relevance and innovation, Westland approached See to help them uncover compelling consumer insights around different gardening processes in order to drive brand development, NPD and innovation within the business.
Understand
Research was carried out across key locations in the UK. In order to get to the heart of consumer’s real life gardening and purchasing behaviours, we conducted a series of in-home ethnographic interviews with accompanied shops with a range of different gardener typologies, to get to the heart of the what how and why they care for their gardens in the ways that they do.
Inspire
See’s output included a comprehensive visually engaging and informative insights presentation, enhanced by video output. Through this, we were able to truly immerse the Westland team into gardeners’ attitudes and behaviours around feeding and caring for their plants, We also identified potential brand development, innovation and opportunity areas which they could pursue in the future.