Discover
eve believes that every great day starts the night before. Founded in London in 2015, eve’s ambition is to re-energise the tired sleep industry by offering a more convenient, customer-first service and superior sleep wellness products that don’t compromise quality for the price. As the businesses product range expands, eve recognised the value of fresh insights and innovative thinking resulting in a natural partnership with See Research.
Understand
Through working with eve sleep on a range of projects, it allowed the brand to further their understanding of consumer behaviours and attitudes, as well as identifying opportunities for the future. Within each of the projects we introduced a range of quantitative and qualitative methodologies tailored to individual objectives, including discussion groups, digital communities, in-depth interviews and accompanied shops.
Inspire
Insights uncovered by our research have provided the eve team with unrivalled category and consumer knowledge that has been invaluable to identifying growth and development opportunities. According to Clare Rydon, Director of Product & Sourcing at eve sleep, “At eve we believe that everybody deserves the perfect start and through working with the team at See Research it has allowed us to gather valuable insights, allowing us to further our understanding of our audience. The team at See Research were a pleasure to work with and managed all our queries and challenges with great professionalism and enthusiasm.”