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Panasonic

Helping develop product design, packaging and marketing for Panasonic’s new men’s grooming range

Discover

Ahead of launching a new product range, Panasonic wanted to understand the trends emerging within the wider category, as well as responses to the new product and packaging designs, together with potential marketing visuals and messaging.

Understand

See carried out research in two key European markets for Panasonic – UK and Germany. We adopted a mixed methodology approach, using qualitative discussion groups with an integrated quantitative survey.  We also conducted in-depth expert interviews to explore wider market trends.

Inspire

Our highly visual and detailed output included an engaging presentation integrating insights from the expert interviews and discussion groups together with the quantitative data.  This provided the Panasonic team across both Europe and Japan with a clear understanding of the path forwards for the new range.

Megumi Miki, Design Strategy Manager at Panasonic, commented that “See’s research gave us an insightful and in-depth understanding of the route forward with our new range of products, together with clarity on how to most effectively market it for our target consumers.”

Contact

Great research is all about discussing, listening, participating, understanding, thinking and recommending…

We’re based in London, in the beating heart of the brand, product and retail world, but we pride ourselves on the national and international nature of our work – location is no barrier, so let’s See each other over a coffee!  Get in touch to tell us about your research challenges and needs…

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