Discover
Ahead of launching a new product range, Panasonic wanted to understand the trends emerging within the wider category, as well as responses to the new product and packaging designs, together with potential marketing visuals and messaging.
Understand
See carried out research in two key European markets for Panasonic – UK and Germany. We adopted a mixed methodology approach, using qualitative discussion groups with an integrated quantitative survey. We also conducted in-depth expert interviews to explore wider market trends.
Inspire
Our highly visual and detailed output included an engaging presentation integrating insights from the expert interviews and discussion groups together with the quantitative data. This provided the Panasonic team across both Europe and Japan with a clear understanding of the path forwards for the new range.
Megumi Miki, Design Strategy Manager at Panasonic, commented that “See’s research gave us an insightful and in-depth understanding of the route forward with our new range of products, together with clarity on how to most effectively market it for our target consumers.”