Discover
In order to continue its impressive growth trajectory, Sterimar’s brand team recognised the importance of category understanding, product usage and keeping both HCP and consumer preferences and motivations at the forefront of their strategic thinking and decision making.
Understand
On an on-going basis, we have worked with Sterimar across a range of insights projects, using a myriad of methodologies carefully crafted to most effectively meet objectives. These have included quantitative surveys, consumer group discussions, HCP mini-group discussions and facilitating internal workshops.
Inspire
Our research has been highly valuable in inspiring the team, identifying a clear consumer journey and unlocking NPD and comms opportunities, guidance around on-pack claims messaging, and key retail and communications channels and messaging to drive forward further success for the brand.